On Air Promotion

SABC 1 Theme-Piece:

Engage Entertainment was commissioned to create a 2min brand promo for SABC 1. Positioning SABC 1 as Mzansi’s channel of choice, this ‘Mzansi for sho – reloaded’ promo encouraged viewers to ‘beware of cheap imitations’. Featuring a host of celebrities from across the entertainment spectrum, the promo illustrated the role that SABC 1 plays in the lives of the people of Mzansi. Featuring 9 locations and high-production values, the promo was described by then-SABC 1 General Manager, Ray Nkwe as “the best promo he’s ever seen for SABC 1”. A series of 9×15” cut-downs was also delivered to the channel.

World Cup Soccer 2010:

In the build-up to the 2010 FIFA World Cup, Engage-Entertainment was commissioned by the SABC to produce a comprehensive promo campaign to promote the world cup. This involved producing a range of 30”, 1’ & 2’ promos that profiled the 32 teams, 58 player profiles, promos for each of the round of 16, quarterfinals, semi-finals & finals. All in all over 100 promos were produced for the 2010 FIFA World Cup.

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